MoveOn’s mail merge could use a little help

On March 23, 2007, I received an email from MoveOn titled “Rep. Pelosi does the right thing on Iraq.” It began like this:

Dear MoveOn member,
We’re one step closer in the fight to end the war. Today the Iraq Accountability Act passed Congress. For the first time, Congress passed a real deadline to end the war—by fall of 2008. Your representative, Congresswoman Nancy Pelosi voted right and helped make that happen.

This was a very hard vote for members of Congress. But Rep. Pelosi supported Speaker Pelosi in her strategy to wind down this war. Can you write her a quick note to say ‘thanks’ for bringing us one step closer and to keep up the fight until all our troops are home?

Look at the second paragraph: This was a very hard vote for members of Congress. But Rep. Pelosi supported Speaker Pelosi in her strategy to wind down this war.

No, there’s only one Pelosi in Congress. It’s just MoveOn’s software that’s a little overzealous. People in Pelosi’s congressional district should have received a differently-worded letter, or none at all.

Design roundup: PC Financial, Canada Post

My favourite Canadian bank, PC Financial added a brilliantly designed feature to their ATMs:

PC Financial ATM deposit screen

No more addition mistakes. Enter checks one at a time, and let the ATM do the math. So smart! Why didn’t anyone think of that before?

Wells Fargo does this now, too — they scan the checks and read the amount in automatically. And they no longer require envelopes.

PC Financial’s relatively low-tech solution is something that can work with all existing ATMs, and doesn’t require new hardware or banking laws.

On the other hand, take a look at the work of a clueless Canada Post graphic designer:

Canada post’s ship-in-a-click, part 2

No wonder Canada Post is so slow at delivering things — all their mice are upside down.

Ladies and gentlemen, start your bicycles

Paris is about to get what could be the world’s largest Yellow Bike Program(ish):

On July 15, the day after Bastille Day, Parisians will wake up to discover thousands of low-cost rental bikes at hundreds of high-tech bicycle stations scattered throughout the city, an ambitious program to cut traffic, reduce pollution, improve parking and enhance the city’s image as a greener, quieter, more relaxed place.

By the end of the year, organizers and city officials say, there should be 20,600 bikes at 1,450 stations — or about one station every 250 yards across the entire city. Based on experience elsewhere — particularly in Lyon, France’s third-largest city, which launched a similar system two years ago — regular users of the bikes will ride them almost for free.

San Francisco, it’s your turn now.

US border crossings worse than middle east

In the Seattle Times, Floyd McKay laments the unfriendly US border:

In a reputable international survey, 39 percent said the U.S. was the world’s worst in terms of being traveler-friendly, including document processing and “having immigration officials who are respectful toward foreign visitors.” The Middle East and South Asia were “next worst,” at 16 percent. Canada was cited by only 2 percent.

This survey, by Discover America Partnership, an advocacy organization for America’s tourism industry, confirms what a lot of borderites already know — we seem to go out of our way to insult, intimidate and discourage visitors. We’ve gone across the border with Scottish friends, middle-aged professionals who were pulled out of line, rudely questioned and kept waiting for no apparent reason. One friend, after witnessing U.S. border agents harass an East Asian family, said it reminded him of his native South Africa.

Understanding user needs…in Africa

Jakob Nielsen, look out. Parker Mitchell has a few things to say about the importance of understanding user needs:

In particular, we will propose that the efforts of people in this room ensure that technology development efforts better incorporate the

  1. functional,
  2. economic and
  3. social/culture

realities of prospective users. In my case the “users” are rural Africans, in your case they may be different, however I think the same focus and principles apply.

1. Understanding the user’s cultural/social context

Let’s take the example of an improved brick press, a technology we were working with with a partner in Zambia.

This technology produces a compressed earth and cement brick that is as good as a cinder block yet as uses 1/16th the cement and so is much cheaper. Our partners were trying to determine why more units aren’t selling, as there are innumerable walls for which this compresses earth brick would be perfect. It turns out that users and engineers have a different definition of wall. To an engineer it is a structure preventing people getting from A to B – in which case the new, cheaper brick is much better. To Zambians, it turns out that a wall is a status symbol; having a concrete wall brings more prestige than any other type of wall. As a result, homeowners aren’t interested in this brick maker.

Wendy Seltzer v. the NFL

Wendy Seltzer, a former EFF attorney and current professor at Brooklyn Law School, posted a clip of the NFL’s copyright notice to YouTube as an example of fair use.

Pursuant to the DMCA, the NFL’s bots find the clip and send YouTube a takedown notice. Wendy then sent a counter-notification and YouTube reposted the clip.

Guess what?

The NFL took the clip down again, sending another takedown notice instead of following proper procedure:

The DMCA way for NFL to challenge that, per 512(g)(2)(C), would be to “file[] an action seeking a court order to restrain the subscriber from engaging in infringing activity relating to the material,” which they haven’t. Sending a second notification that fails to acknowledge the fair use claims instead puts NFL into the 512(f)(1) category of “knowingly materially misrepresent[ing] … that material or activity is infringing.”

What next?