Apple’s new PR boilerplate signals change in direction

I just noticed this today, but it happened a couple of months ago. There’s no more “Apple ignited the personal computer revolution,” which had been there since at least 1998. Here’s the new boilerplate, which first appeared on June 28, 2010 in iPhone 4 Sales Top 1.7 Million: Apple designs Macs, the best personal computers […]

Finding Forrester (he’s not at JCCSF)

One of my favourite scenes from Finding Forrester is when Jamal corrects Professor Crawford: Prof. Robert Crawford: [to Jamal] Perhaps your skills do reach farther than basketball. Jamal: “Further” Prof. Robert Crawford: What? Claire Spence: [whispered to Jamal] Don’t… Jamal: [to Crawford] You said that my skills reached “farther” than basketball. “Farther” relates to distance, […]