Ask the right question

I was in Sports Basement today picking up a bike tube. As the cashier rang up my puchase, he asked me “Is this your first time at Sports Basement?”. I answered “no.”

What’s wrong with this?

Well, your best customers — your regulars — have to give a negative answer every time.

It would be much better to ask “Have you been to Sports Basement before?”

More people will answer positively. Positive answer == positive frame of mind as you exit the store.

I pointed this out to the cashier, and he agreed. We’ll see what happens next time I’m there.

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