Jim Romenesko over at Poynter forums explains how to “reenergize readers” — that is, how to fix your newspaper, including:
- Go out in street, see news, write it up.
- Yank all columnists who write with the word “I” or cutesy variation thereof; run no column that contains not an ounce of new reporting; hold public execution in town square of any columnist who writes “searching for a column topic” column.
…if only.