I got some junk mail recently advertising the Web 2.0 Expo.
I called O’Reilly. They removed me from their list. I wanted to find out how they got my name.
Customer service put me through to the conference publicist.
The conference publicist put me through to conference marketing.
Conference marketing sent me to CMP database marketing.
CMP’s director of audience development removed me from CMP’s list.
CMP database marketing told me they got my name and address from…Wired.
This absolutely needs to be opt-in, not opt-out.
Bad Wired. No cookie.