technical confidence

Sally Carson, a designer I met at SXSW, put together a thoughtful examination of what happens when people are intimidated by technology:

I think that instilling confidence into our audience — whether on the web or on an electronic device — is an important component of good interface design. Something about Phil’s phone intimidates him, and eventhough he is embarrassed when his phone rings so loudly (keep in mind, embarrassment is a strong motivational tool) he doesn’t even attempt to change the settings himself because he is sure he won’t be able to figure it out.

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