seth godin has a great new blog about marketing. he also has a book by the same name.
Today’s New York Times had an excellent article “How to Do the Right Thing?” that featured Seth Godin book “All Marketers Are Liars” among several other books http://www.nytimes.com/2005/05/08/business/yourmoney/08shelf.html
Great reading if you have a minute to spare!
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